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By tc_can

On 21, May 2012 | In | By tc_can

Fish Lips Sushi

Re-branding of a struggling LA food truck. Their look was crowded and not particularly enticing. I took the approach that I wanted a passersby to know instantly that the truck served fresh, high-end sushi. The final design consisted of a black base with white and blue complimentary colors. Abstract shapes were used, including a “scale” texture, defining a higher class of design. An alternate all white version was also considered.