An exercise in the form and function of typography. I tackled several poster concepts with the objective of exploring the word and its conditions. Then, I set out to break all boundaries, a surprisingly fantastic experience for a conservative guy like me.
Re-branding of a struggling LA food truck. Their look was crowded and not particularly enticing. I took the approach that I wanted a passersby to know instantly that the truck served fresh, high-end sushi. The final design consisted of a black base with white and blue complimentary colors. Abstract shapes were used, including a “scale” texture, defining a higher class of design. An alternate all white version was also considered.
Logo & packaging design for Hydór Mineral Water. Considering the origins of the meaning for water, Hydór takes the Greek name for H2O and embraces it’s essence with simple yet refined details and subtle colors. Complementing the pure simplicity of the brand, a print ad was designed to convey that at it’s core water is a source of life and drinking Hydór will help to redefine yours.