Nothing about this branding project was business as usual. Bo, a commercial director known for his quirky sense of humor, wanted to differentiate himself from the rest of the pack while still coming across polished. I set out to make something that contrasted with the big over the top imagery and dark themes that were popular in the industry at the time. With the use of fun graphics, unique typography and wild, yet subtle, pastel colors I created a brand that was as fun and lighthearted as the content he created.