Bonto allows you to create your own bicycle by piecing together your creation from a variety of parts, colors, and designs. I wanted to design a brand that communicated the vastness of options available to the consumer while also highlighting the simplicity of the process. The inclusion of the illustrated bike spoke for the Os in Bonto is a nod to the product while the separate elements and colors that make up the spokes allude to the nearly unlimited customization options. Additionally, I created a tri-fold brochure outlining the customization process along with complimentary business card that incorporated an original folding design.