What says we like to party better than a stiff drink? A stiff drink in the hands of a T-rex obviously! The Drink Hustlers are bartenders with an attitude. They bring retro flare and a laid back party vibe to their work, so I wanted to help them create a look that reflected that. Embracing the ol’ school, we made “Backyard Rex” the spokesdinasour for the company. A colorful pallet and illustrated typography show off the fun character of the company while keeping it professional.