2 never had Chinese food like this before. Presented with a unique opportunity to create a brand for a kosher Chinese restaurant that specialized in 15 dishes, I jumped at the opportunity to create something equally unique. After several rounds of exploration, considering the incorporation of Chinese and Israeli elements, the client ultimately decided they preferred a clean simple approach. We settled on a bold color-blocking of red, black and white to contrast well with the earthy tones of the food. I curated the in-store experience including wall mounted menus and graphic elements. Other collateral included to go menus, packaging, photography and the website.