I was tasked with creating a new high-end brand of bottled water, targeting the night life crowd. The brands concept is that if you’re willing to pay $400 for a bottle of champagne, why baulk at spending $50 for a premium bottle of water to chase it down with. The name Hýdōr originates from the latin term for life. The graphic elements represent the bubbles of oxygen in the water, the essential element for all life on earth. The accompanying advertisement embodies the theme of revival and new life. Hýdōr will bring you new life, allowing you to party into the wee hours of the morning and still have the energy to make it through the work day.