With the advent of blogs, we often feel like we have a million news sources at our fingertips. But this accessibility comes with a price. Much of what we read online is derivative at best and untrustworthy at worst. The “Go to the Source” campaign positions latimes.com as competitive with the web’s other, “new media” alternatives. In doing so, it plants a flag for real journalists everywhere. It reminds the public that most blog content still trickles down from traditional news publications. It turns them away from abbreviated, unsubstantiated amateur news, and drives them back “to the source.”